LANGUAGE PORTALS FOR EVERYTHING: FRAN, FRANČEK, TERMINOLOGIŠČE, JEZIKOVNA SVETOVALNICA
Principal Investigator at ZRC SAZU
Helena Dobrovoljc, PhD-
Acronym
JR-PROMOCIJA-SJ-22
Project Team
Helena Dobrovoljc, PhD, Kozma Ahačič, PhD, Simona Klemenčič, PhD, Duša Divjak Race, PhD, Janoš Ježovnik, PhD, Nataša Gliha Komac, PhD, Andrej Perdih, PhD, Nina Ledinek, PhD, Manca Černivec, PhD-
Duration
15 March 2022–15 November 2022 -
Financial Source
The portals Fran, Franček, Terminologišče and the related language counselling represent a complete service for the users of the Slovenian standard language. They help us to provide guidance regarding the general language skills at the level of standard language (written and spoken), solve linguistic problems of users of the Slovenian standard language, and contribute to a common language culture. The experience of all comparable countries shows that the mere existence of language portals is not enough. Providing information about their applicability and maintaining awareness among people is crucial to ensure quick help when needed.
The goal of the project is to conduct a comprehensive campaign to promote the capabilities of the above-mentioned portals.
– With a short high-quality promotional video, we try to convey the necessary information to potential users who are not yet familiar with these portals. At the same time, we would like to involve young people, who already know the portals, to participate in the production of the promotional video and in our regular promotional activities: We would like to encourage them to come up with ideas on how they could carry out the promotional activities. Short promotional videos have proven indispensable on numerous occasions when promoting Fran, Franček and the associated portals. The media companies we work with are sometimes willing to air such videos during the advertising period, however, we have no material to offer.